About
I sit between marketing and engineering. Most companies don’t have that role yet, so I do it from the outside, as one person.
Fifteen-plus years across media, advertising and technology. I came up through agency work in a run of different seats, account lead, producer, web developer, each one landing a little closer to the actual build. Account lead taught me how campaigns get approved and budgeted. Producer taught me how they get made on deadline, across vendors, legal and a dozen stakeholders. Web developer is where I started shipping the thing itself instead of managing everyone else shipping it.
The last six years I’ve worked freelance, as both a web program manager and a developer. AI has changed what one generalist can credibly own: work that used to need a strategist, a project manager, a developer and a QA pass can now move through one person who understands all four well enough to direct it and catch what’s wrong. That’s opened a gap most orgs haven’t staffed for: someone who can run a campaign, sit across marketing, creative and engineering teams, then build what comes out of those conversations, prototypes, internal tools, the infrastructure a business actually depends on, instead of handing it off and waiting.
That’s the role I fill. One person for the strategy call and the build that follows it, a few clients at a time, with the actual work visible in the Lab instead of locked in a deck. Ready to start now.
How I work
- 01
One person
The person on the first call writes the code. No account managers, no handoffs.
- 02
Built, not decked
You review working software every week, not slides.
- 03
Measured
Every project ships with the tracking to show whether it worked.
- 04
Yours to keep
Code, accounts and docs live with you, written so anyone can take over.
Rates
Most engagements run $30k–$60k per project, scoped up front and priced in writing before any work starts.
The work pays off best for brands that already invest in ecommerce and the web, usually companies between $1M and $5M ARR. At that size, marketing needs more than the agency or freelancer it started with, but a full in-house team is still a big bet.
An embedded marketing or design engineer fills that gap. You get one senior person who designs, builds and measures, without the salary, recruiting and handoffs that come with a team.
What it costs to get the same work done
- A senior in-house hire$180k–$250k+ a yearFully loaded with benefits, equipment and recruiting, plus two to four months to hire and ramp up.
- An agency$15k–$40k a monthStrategy, design and development billed separately, with an account manager between you and the work.
- Embedded with me$30k–$60k per projectOne person from the first call to the last commit. Starts in weeks, ends when it ships.
Where the savings come from
- 01
No hiring cost
No recruiter fees, no months of ramp-up, and no full-time salary for work that comes in waves.
- 02
No handoffs
Design, build and tracking come from the same person, so nothing is lost or paid for twice between them.
- 03
Fewer subscriptions
Small internal tools and integrations often replace software you pay for every month.
- 04
Work you can measure
Every project ships with the tracking to show what it earned, so you know whether it paid for itself.
Smaller business? I still want to hear from you. I like helping small teams get further on their own. The easiest way to start is a one-week marketing stack audit for a fixed $1,500, credited toward any project that follows. Book an audit →
Experience
- 2025 – presentMarketing engineerKaznaka LLC
- 2025Contract Web Program ManagerF5
- 2020 – 2025Web DeveloperEcommerce
- 2017 – 2020Sr Digital ProducerMullenlowe LA
- 2016 – 2017Digital Producer / Account LeadSpace150